The solution to have order in the company’s contact database and to be able to exploit your contact’s database, to implement Sales Maximization strategies and constantly increase the turnover, is to Centralize Information all in one place.
In order to do this you do not need a CRM but a software that has as its main focus the collection and centralization of information. It’ll collect your contact information from all existing sources within the company, such as management software, websites, funnel, marketing software, manual entries, excel sheets, etc. and will send the information to a CRM for sales procedures.
A true centralized system for the collection of contact data also allows you to track the real number of contacts collected by marketing campaigns, intended as real people, thus giving us the possibility of having some KPIs that we would never be able to extrapolate in another way.
It goes without saying that this will be the only real numbers that will count in tracking our marketing data as it is based on real persons.
Furthermore, thanks to the centralization of information, it is possible to know the status of each contact, the actions he has done, the products he has purchased and all the specific kpi on the contacts and consequently automate the sales processes, for example: the automatic assignation of contacts to sales reps.
All this is possible thanks to ConversionControl.